2025 Nissan Murano: Invoice Price & How to Negotiate the Best Deal
A stylish two-row SUV with aggressive Nissan incentives.
2025 Nissan Murano pricing breakdown
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How to negotiate a 2025 Nissan Murano
💡 Model-specific tip
Nissan is motivated — aim below invoice with rebates on top.
- Get the out-the-door price in writing from 3+ dealers by email before you visit.
- Open at $37,540 and let the dealer counter. Never accept the first number.
- Negotiate price before financing or trade-in — keep them separate so nothing gets buried.
- Reject dealer add-ons (paint protection, VIN etching, nitrogen tires) — they are pure profit.
- Get pre-approved for a loan so the finance office has to beat your rate, not set it.
- Be ready to walk — it is your single most powerful move. Another dealer will call.
Frequently asked questions
What is the 2025 Nissan Murano invoice price?▾
The estimated invoice price (what the dealer paid) for a 2025 Nissan Murano with an MSRP of $40,000 is about $38,040. Dealers also receive a hidden holdback of roughly $1,000, making their true cost around $37,040.
What price should I offer on a 2025 Nissan Murano?▾
A strong opening offer is $37,540. Aim to close at or below $38,340 — that saves you about $2,460 off the $40,000 sticker.
How much can I negotiate off a 2025 Nissan Murano?▾
Nissan is motivated — aim below invoice with rebates on top. On this model you can realistically target $2,460 below sticker before incentives.
Is it better to negotiate the price or the monthly payment?▾
Always negotiate the total out-the-door price first, never the monthly payment. Dealers use low monthly payments to hide a longer loan term or a higher price.
More negotiation guides
Pricing is estimated from manufacturer MSRP and typical industry invoice/holdback percentages for the Nissan brand. Actual invoice, incentives, and dealer cost vary by trim, region, and time of year. For your exact numbers, search your specific configuration.